Client: Katie Veltum
Project: Logo/Branding (and Web Design)
When we originally discussed ideas for bodyworker, artist and writer, Katie Veltum’s logo, she mentioned wanting to incorporate an elephant, as this held special meaning for her. It also denotes a sense of warmth, trust, and compassion—which are indicative of Katie’s offerings. Katie is uber compassionate and sensitive to the feelings of others; her goal as a bodyworker is to create a safe space for people to reconnect with themselves, become more embodied, and open to receive the gifts of compassionate touch. Her sessions go deep, meeting people where they’re at, and Katie genuinely holds space for each client.
I wanted the logo to represent this depth of what it is to experience embodiment after feeling disconnected; and I wanted it to capture her creativity as an artist and writer — for these are significant outlets for her authentic self-expression. You’ll notice that I translated these qualities in different ways, such as the subtle flower offered up in the elephant's trunk; the soft, fine lines of the elephant itself; the imperfect, whimsical font; and the rich, saturated color palette.
You can also see how her branding was used in the Website Design I created for her here.