jocelyn farrell
freelance graphic design
Logo & Branding Packages
Branding is so much more than just a look or a logo. It’s about the emotional response you elicit from your audience. How do you want people to feel when they look at your logo, visit your website, or interact with your business on social media? Whether you’re just getting started, are looking to rebrand, or would simply like some direction in defining and/or focusing your brand, below are some of the ways I can help you break through the clutter and grab your ideal customer’s attention.
01: Full Service Branding & Logo Design
Your brand identity is the collection of visual and expressive elements (your logo, color palette, fonts, overall mood and voice, etc.) that represent your brand. The more cohesive and distinct these elements are, the more likely they are to be impactful in shaping a recognizable brand.
Through my full service branding process, we’ll work together to ensure that your logo is in alignment with your voice, mission, and vision; and resonates with your clientele.
Includes:
Brand strategy session to gain clarity around the perception, or distinct ideas and feelings people have about your business; and what sets you apart from your competitors.
Logo conceptualization and design.
Up to 2 rounds of revisions based on the chosen logo concept.
Your finalized visual brand assets, including your logo in a variety of file formats and potential variations; typography, color palette, and additional related brand elements.
Brand style guide, providing an overview of all your brand’s stylistic elements and proper visual usage, to ensure consistency throughout marketing.
Timeline: Approx. 6-8 weeks
Investment: Starts at $1,500
*Simpler logo packages are also available — please contact me to discuss your options!
02: Strategy Session
Gain clarity around your message, what makes you unique, and how you want people to perceive you. We’ll work together to narrow your niche and define your brand through words, images, emotions, and desired actions so that you can move forward with a clear understanding of how you connect with your clientele and stand out from the competition.
This is a great option for business owners who are just starting out, who may be thinking about a rebrand, or have hit a roadblock in their marketing efforts.
Timeline: Starts at 90 minutes
Investment: Starts at $300
03: Additional Brand Assets
There’s no one-size-fits-all method to branding. Depending on your business or industry, you might need additional assets, such as a business card, social media templates, product packaging, or event flyers. Together, we’ll assess your unique needs and develop visual brand assets that create cohesion and optimize your brand’s credibility.
Timeline: Approx. 6-8 weeks
Investment: Varies (quotes available based on your unique needs)
Logos & Branding Assets I’ve Designed
